Nuuri Launches Nursery Event Builder, Giving Every Open Day a Home Online

Nuuri is excited to announce the launch of Nursery Event Builder - a brand new tool that lets nurseries create dedicated event pages, promote open days across their marketing channels, and track every registration as a parent enquiry, all from inside their Nuuri dashboard.

A Problem Hiding in Plain Sight

There are an estimated 25,000-30,000 nursery open days held across the UK every single year. Open days remain one of the most important moments in a parent's childcare search - it's where families move from browsing online to standing in a room, meeting the staff, and picturing their child there.

And yet, until now, there has been no single place for parents to find them.

Most nurseries have relied on a patchwork of WhatsApp groups, Facebook posts, flyers in the local area, and email newsletters to get the word out. It works, to a point. But it's hard to track, hard to scale, and easy for a parent to miss entirely if they aren't in the right group or scrolling at the right moment.

Nurseries told us this was broken. So we built the fix.

Built for the Way Nurseries Actually Work

Nursery Event Builder is best described as Eventbrite, built specifically for the early years sector. With it, nurseries on Nuuri can now:

• Create a professional event page in minutes - complete with date, time, location, description and imagery, hosted on Nuuri and searchable by parents already looking for nurseries nearby
• Share one link everywhere - across WhatsApp, email, social media and their own website, instead of repeating the same details in five different places
• Take parent registrations automatically - with instant confirmations sent on the nursery's behalf, removing the back-and-forth of manual sign-ups
• Track every attendee as a parent enquiry - feeding straight into the nursery's existing Nuuri enquiry pipeline, so follow-ups happen with full context It's also designed with timing in mind. Open days tend to work best on weekends, when working parents can actually attend without taking time off, and when nurseries aren't disrupted mid-week. Nursery Event Builder makes it just as easy to plan and promote a Saturday open day as a weekday one - giving nurseries the flexibility to choose what works best for their families and their staff.

Already Live Across the Platform

Hundreds of Nuuri nurseries are already using Nursery Event Builder on early release this week, with the feature rolling out to every nursery on the platform over the coming weeks.

Katey's Nursery & Pre-school in Hampton Court was among the first to go live, with a public event page for their upcoming open day already shared across their marketing channels.

Get Started Today

Nursery Event Builder is available now to all Nuuri-registered nurseries, with no additional cost during early release. Nurseries can head to the Events section of their dashboard to publish their first event page in minutes.

Nurseries not yet on Nuuri, or those wanting early access ahead of the full rollout, can get in touch directly at [email protected].

Nuuri's mission is to make finding, choosing and connecting with a great nursery as simple as possible - for the families searching, and for the nurseries serving them. Nursery Event Builder is the latest step in building the infrastructure the early years sector has always deserved.